Generally when we think about Google we aren’t exactly getting warm and fuzzy all over. Instead it’s usually exactly the opposite! This time it’s different. The latest offering from the folks in Mountain View is aptly named Google Helpouts. And we’re here to tell you, so far we like it!

What are Google Helpouts?

Google Helpouts are video chats, performed on a timed basis either for free or paid, on the same video chat platform that is used by Google Hangouts. The difference is however, they are one-on-one video chats intended to offer specific assistance to those who request it. There are at the moment eight major categories where people can find someone to aid them, and the choices are extremely wide-ranging. One provider might be offering technical computer help, another guitar lessons and yet another home electrical advice. The choices are endless. All providers are okayed by Google, and are rated by their users.

Can a small business take advantage of Google Helpouts?

This is where you can get imaginative. Google Helpouts seems to be the perfect place to introduce new products, services, or otherwise familiarize potential clients with your business. You can offer low-cost or free consults to folks in your area who are unfamiliar with you, or possibly offer a tutorial on the way to do something that your business specializes in. Think of this platform as an simple way to introduce your business and to begin to build the trust required to build long-term client relationships.

How do you get started with Google Helpouts?

You’ll have to get an invitation, and get approved, but following that all that is required is a Google account, a computer with webcam and a microphone, and a plugin that Google has for you to download. One nice bit of integration is that Helpouts pulls the profile info from your Google account, so for branding purposes this is consistent and easy. Make sure your computer has a least a 2GHz or faster processor, and that your video area is well lit and professional. This is showing off your business after all!