January 14, 2014 Getting Started with Video: Types of Videos You Can Create

Getting Started with Video: Types of Videos You Can Create

It has become clear that video marketing is a key component in establishing a brand and marketing your products and services whether local or global. What befuddles many marketers is how to actually get started with video marketing, and what types of videos they can make.

Know your objectives before making your videos!

It’s critical to understand the reason you are making these videos from the beginning, so that you can enhance their chances of success in addition to save you a ton of time and effort! Below are some ways that businesses can use video for their marketing.

  • Brand building
  • Video info products
  • Webinars and workshops
  • Product launch videos
  • Promotional or sales videos

What sort of videos should I make?

After you’ve decided how you would like to use video marketing in your business, you need to choose what kinds of videos to produce. There are many different types of videos that could work for you.

Video Slideshow – Simple to make and distribute, you simply create slides in PowerPoint or Keynote (Mac) and then save them in a video format, narrating the video or adding music. You can create these in minutes.

Live videos – Also referred to as talking head videos, this has people are talking live. You can record these in a variety of ways, by using a smartphone, camera, or even an iPad.

Google Hangouts – Google Hangouts has developed into a quick and easy way to record a webinar or other presentation live and have it available for later use. It integrates with YouTube account easily.

Screenshares – This is when you basically record your screen as you narrate your topic. Software for doing this includes Camtasia, Jing, or Snagit.

Livestreaming video – There are several services available that can get your event live streaming on the Web.

Animated videos – Who doesn’t like animation? If you thought they were beyond your skills, think again. Services like Videoscribe and Powtoon make it simple and easy!

January 9, 2014 5 Marketing Trends That Win in 2014

There’s precious little time left to finalize your plans for marketing in 2014, so let’s get our predictions in here in time for you to do something about them.

Some of these have been around a while and then are a few that are newcomers to the game. We’ve identified five of these trends that will make a difference in your marketing in 2104, and here they are!

    Content Marketing – Making sure your content is top-notch and that there’s a lot of it is your task for 2014. If you’re marketing online, this is how you’re speaking with your prospects, so boring and smelly content won’t do! Besides that, studies are showing that companies using a blog regularly get 67 percent more leads than those who don’t.

    Visual content takes the cake! – The current web browser is much more likely to be captivated by visual content instead of large blocks of text, so once you have the opportunity to use visuals, do so! Using images, videos, slideshows and more are far more likely to be shared far and wide.

    Retargeting – This is the practice whereby your online advertising is coded to follow around those who have requested a particular search term. Sounds a bit like stalking, however retargeting is catching on fast and it works, keeping the brand in front of interested, targeted surfers. Companies like Adroll and Google are the leaders in this at the moment.

    Social Signals and SEO – Although some point out that social signals carry little weight in the search algorithm thus far (like they know!) it’s likely to be poised for a greater role as we become a progressively more social web. This means there’s no time like the present to implement a social media initiative!

    Micro-Targeting in Ads – Many of the ad platforms, particularly Facebook with its promoted posts and custom audiences, as well as LinkedIn are helping marketers target incredibly niche audiences easily, and the results can be extremely good. 2014 will be the year this takes a firmer hold on the paid ad scene.

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